Simon Bloomfield is one of Australia's most respected Integrated Creative Directors. His experience includes being Creative Director of Euro RSCG Partnership's DM division and CD of Clemenger Proximity. He then led the creative output at OgilvyOne Sydney, before joining customer experience agency MercerBell as Creative Group Head, and then Creative Director. He is currently Head of Copy & Content for Customer Engagement Agency, Apparent, working with clients including Google, Campari, Nikon and Visa. He's also a member of the Board of Directors for Sculpture by the Sea.